Hole 'N' The Rock
4.4(3.2K)google
3.7(76)yelp
Road TripHistoryPioneer HistoryQuirkyPhoto Spot
Overview
Situated south of Moab, this eccentric, world-famous roadside attraction is a monumental 5,000-square-foot home meticulously blasted and carved out of a solid sandstone cliff. Visitors can take guided tours through the historic 14-room interior featuring a historic fireplace, original hand-made furniture, and modern taxidermy exhibits, complemented by an eclectic outdoor petting zoo, local metal sculptures, and a trading post shop.
Practical Info
Every day9:00 AM – 5:00 PM
Suggested Duration1-1.5 hours
Best TimeGreat year-round due to the stable underground climate control inside this unique 5,000-square-foot historic home hand-carved directly out of a solid sandstone cliff. Show up around 10:00 AM opening to photograph the colossal vintage neon sign painted onto the mountain face beautifully before the heavy midday tourist caravans pull in.
Getting ThereLocated south of Moab at 11037 Highway US-191. Driving is highly efficient: follow US-191 S south straight for 12 miles. The roadside landmark carved directly into the red rock bluff is highly visible on the right side of the highway, fronted by its own expansive, complimentary open-air flat gravel parking plaza steps from the store.
Travel Tips
- Mandatory Inside Guided Tours Only: Self-guided wandering inside the 14-room historic rock home cave is strictly barred. Access requires purchasing a ticket at the front counter for a brief ranger-led interior walking tour; unescorted exploration is prohibited.
- Separate Backyard Exotic Zoo Surcharges: While roadside parking and roaming the sprawling general store artifacts displays are free, entering the petting zoo area out back requires a separate dedicated cash fee per head.
- High-Speed Highway Entrance Braking Danger: Positioned immediately off busy US Highway 141 on a wide curve, heavy traffic streams past at 65+ MPH. Activate flashers and decelerate well in advance; snapping the brakes at the last second creates rear-end collisions.
Reviews
Positive
- An artificial 5,000 sq ft home carved straight into a giant sandstone boulder; its clever room layout and unique charm make it an authentic wonder.
- A classic roadside landmark on Utah 191; driving here is effortless with a massive free parking lot and reliable hours, perfect for a travel rest.
- The souvenir gift shop extra spending options are vast at fair prices; on-site restrooms are ample, well-equipped, and kept remarkably clean.
- Staff maintain a high standard of classic American humor and hospitality; guided home tours are orderly and well-paced, adding unexpected fun.
Heads up
- The over-commercialized roadside tourist trap feel is a bit heavy, designed to catch travelers' cash; zero pristine natural peace to be found.
- Failing to pay extra for the indoor guided home tour leaves the free outdoor zone boring and thin, heavily pushing you toward ticket spending.
- The outdoor exotic petting zoo faces criticism; some cages are cramped, and the animals look sluggish, lacking professional humane care.
- Peak bus tours trigger high tourist density inside gift shops and narrow passages; queues lack efficient directions, and multilingual signs are rare.