About this city
Also known as: The German Town
New Ulm is a culturally rich, exceptionally unique historic city serving as the proud county seat of Brown County, beautifully situated at the confluence of the Minnesota and Cottonwood rivers in south-central Minnesota. Founded in 1854 by German immigrant colonization societies, the city is internationally celebrated for preserving its intense Germanic heritage and old-world cultural architectural identity. New Ulm features an extraordinary density of monument infrastructure, anchored by the imposing Hermann the German monument overlooking the valley and the historic August Schell Brewing Company. It pairs its robust agricultural trade with a highly active festival spirit, deep pioneer military lore, and a welcoming traditional Bavarian charm.
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Practical Tourism Metadata
Suggested stay: 1–2 days
Climb to the scenic open-air observation deck of the colossal 102-foot Hermann Heights Monument for sweeping panoramic views of the river valley. Tour the pristine historic grounds and spot roaming peacocks at the 1860 August Schell Brewing Company. Listen to the custom mechanical automated bells play music at the Downtown Glockenspiel tower. Explore early Anglo-German defense history at the Brown County Historical Society.
